Insights is where you track and understand how your business is performing over time. It’s built around a weekly check-in habit — logging key numbers across members, revenue, engagement, and marketing. GymClarity scores your overall business health and surfaces where to focus your attention.
Knowing your numbers is one of the most important habits a gym owner can build. Insights makes that easy by turning data tracking into a simple, consistent practice rather than something you scramble to pull together when you need it.
Go to Insights and complete your first weekly check-in. You can choose which metrics you want to track under Settings → Business → Metrics Tracking.
GymClarity scores your business across key areas — members, revenue, engagement, and marketing — based on the numbers you log each week. Over time your score shows trends so you can see whether things are improving, holding steady, or need attention. You don’t need a perfect score — you need a consistent one.
Weekly. It takes about 2 minutes and over time you’ll start to see patterns you’d never notice otherwise. The more consistently you log, the more useful your score becomes.